Work / Product Visualisation / Frito-Lay
Snacks, rendered to sell.
Packaging visualisation and concept art for upcoming Frito-Lay products, for Tostitos, Cheetos and Doritos, done at Schawk! Canada: every bag, box and canister rendered with its snack spilling out in front, the way it would be shot for an ad.
In 3D
Bags with chips spilling out.
Each pack is a 3D scene: the bag standing with its snack spilling out in front, lit like a studio shot, so it can go straight into an ad.
the snack in front
Palette
The palette of the work.
Colour
- Cheese yellow#E5BA51
- Toasted orange#BA803E
- Jalapeño green#495A53
Colours sampled from the work, not a published palette.
Type
Dinamita
Lilita One Flavour names
Flamin' hot
Barlow Condensed Callouts
The range
Canisters, cups and boxes too.
The same treatment ran across the whole range, from Doritos Pops in a canister to Tostitos dippers and taco shell boxes.
The bags, flat
Each flavour, its own colour.
Flat, the artwork leads with the brand's logo and puts the snack itself in front, so the flavour reads before the words do.
